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Brand Design

Identity SystemsNamingColor Systems

June 21, 2026

2 min read

Designing a Color System That Still Works in Dark Mode and at Small Sizes

A brand palette that only works on a homepage hero image isn't a system.

June 21, 2026

2 min read

Naming a Product: A Practical Framework, Not a Brainstorm

A good name survives contact with a search bar, a sales call, and a domain registrar.

June 21, 2026

1 min read

Brand Systems for Software Companies: More Than a Logo

A consistent brand reduces the trust gap before a sales call even starts.